Terry Richardson photographed the upcoming Blue Man spring/ summer 2012 ad campaign yesterday at the beach in Rio. The campaign developed by Blush Branding will feature Marlon Teixeira and Lea T. in her first swimwear campaign ever. And according to my sources and some of the behind-the-scenes pictures, there may also be a gay kiss.

























hardcuore
OH MARLON OH ….
Posted by: rave | 31/05/2011 at 07:43
Ok, I get the whole “booking Lea T., Marlon, Terry Richardson and a gay kiss” thing. But they are nothing but gimmicks.
Lea T. is far from being a swimsuit model – she’s much more Givenchy then Victoria’s Secret and there are far better choices out there. Having Terry Richardson to shoot a campaign to make it “edgy” is getting old. And a gay kiss is not the only thing a brand can do to appeal to a gay audience. Just seeing the last Butch campaigns makes a good example of how you can do that without being obvious.
But they did it. It was on the front page of Folha de São Paulo all day long yesterday. Kudos for the marketing team, but is marketing all that is to it?
Oh, and btw. The swimsuits are fugly as s#$t.
Posted by: matt | 31/05/2011 at 09:12
I congratulate the brand for having the balls to do that. They should not lose their straight customers because of the kiss. But they will sure get a lot of attention from gay customers. Many guys will stop importing Andrew Christian and Aussie Bum.
Does anybody know the name of the models who kissed each other?
Posted by: Lucius Vorenus | 31/05/2011 at 09:25
I <3 LEO NEVES
Posted by: mike sanchez | 31/05/2011 at 09:50
who are the models who kissed?
Posted by: filipe | 31/05/2011 at 13:38
[...] Made in Brazil blog captured none other than Terry Richardson shooting Lea T. and a bevy of male models for Brazilian swim label Blue Man at the beach in Ipanema. Lea T. will also walk in the Blue Man show tomorrow at Fashion Rio, marking her first runway appearance in swim. To our knowledge, it’s the first time a transgendered model has featured in a major swim campaign. [...]
Posted by: Styles in Fashion Transsexual Model Lea T. Lands First Swim Campaign | Must Have Looks | 31/05/2011 at 13:43
[...] behind-the-scenes shots of the shoot were recently leaked online and what got my attention (more than Lea’s body), is that hipster king Terry Richardson is [...]
Posted by: Lea T. Transgendered Model | Terry Richardson | Blue Man Ad Campaign | MyFDB.com | 31/05/2011 at 14:51
[...] Lea T I posted last week and wondered when you might gaze upon some new ones, you’re in luck. MadeInBrazil posted some behind-the-scenes shots from her latest photoshoot today, and things are looking pretty [...]
Posted by: Gallery: Behind the Scenes Of Lea T’s Swimwear Campaign For Blue Man « : TheGloss - A gloss on beauty, fashion, style, love and more | 31/05/2011 at 18:20
[...] label Blue Man. Terry Richardson captures Lea romping on the beach with hottie Marlon Texeira and a bevy of Brazilian boy beauties. Some aspirational girls get all the luck. [...]
Posted by: MUSE OF THE WORLD: An Uncomfortably Close VF Cover…Lea T. Serves Fish in 1st Swim Campaign…Naomi Sues Over Chocolate | ANJ | 01/06/2011 at 07:31
[...] via Tweet No Comments by Marco M. on June 1, 2011 • Permalink Posted in FASHION, GOSSIP, HOME Tagged Blue Man, Lea T Marlon Teixeira, Lea T Terry Richardson, Lea T., Marlon Teixeira, Terry Richardson [...]
Posted by: La trans Lea T & Marlon Teixeira in spiaggia X Terry Richardson | Tenditrendy | 01/06/2011 at 08:17
Damn..the photoshoot looks hot
Posted by: Corve DaCosta | 01/06/2011 at 09:50
[...] • Terry Richardson shot Lea T for a swimwear campaign. [Made in Brazil Blog] [...]
Posted by: Jessica Simpson Hits the Tween Market; Ferragamo Competes With Prada for Valuation | stackitup.info | 01/06/2011 at 11:01
[...] Made in Brazil blog prisoner nothing other than Terry Richardson sharpened Lea T. and a brood of masculine models for Brazilian float tag Blue Man during a beach in Ipanema. Lea T. will also travel in a Blue Man uncover tomorrow during Fashion Rio, imprinting her initial runway coming in swim. To a knowledge, it’s a initial time a transsexual indication has featured in a vital float campaign. While a conform attention is mostly criticized for usurpation and compelling an unfit physique size, Lea T.’s career trail (as good as Andrej Pejic’s) shows a attention is peaceful to welcome transgendered and transsexual models and models with obscure genders, and that’s a good thing. Whether a ubiquitous open will welcome Lea T’s float debate stays to be seen. Remember that Pejic’s topless cover of Dossier was censored by Barnes and Nobles. FHM put Pejic on their sexiest lady list (#98), though afterwards went on to call him a “thing,” done references to being grossed out–”pass a ill bucket”–at Pejic’s once observant that he wanted to be a Victoria’s Secret angel, and referred to a trend in conform embracing ambiguos gendered and trans models as “troubling.” And that’s what’s troubling. Don’t trust it? Stylecaster screengrabbed a revolting writeup from FHM. [...]
Posted by: Transsexual Model Lea T. Lands First Swim Campaign « FUTFS.COM | 01/06/2011 at 11:03
[...] [Made in Brazil] [...]
Posted by: Fashionotes - Behind the Scenes: Blue Man SS 2012 | 01/06/2011 at 12:39
[...] • Terry Richardson shot Lea T for a swimwear campaign. [Made in Brazil Blog] [...]
Posted by: Styles in Fashion Jessica Simpson Hits the Tween Market; Ferragamo Competes With Prada for Valuation | Must Have Looks | 01/06/2011 at 13:35
[...] Made In Brazil [...]
Posted by: Meet Lea T. The Transexual Model | 01/06/2011 at 21:24
[...] Made In Brazil [...]
Posted by: Meet Lea T. The Transsexual Model | 01/06/2011 at 21:31
[...] • Terry Richardson shot Lea T for a swimwear campaign. [Made in Brazil Blog] [...]
Posted by: the cut- Jessica Simpson Hits the Tween Market; Ferragamo Competes With Prada for Valuation the cut | 02/06/2011 at 01:02
I have absolutely nothing against someones sexual preference, however, does having two men kissing really sell a swimsuit. I think not. When purchasing any kind of swimwear, clothes, etc. I’m not looking to see if a transsexual is wearing the item or not. I’m looking at the design, the cost, and how it holds up. Time to try another way of selling their clothing lines.
Posted by: Wendy | 02/06/2011 at 08:36
I have to agree with you. Blue Man was in need of a new and stronger direction, but it is still in need of new and interesting products.
Posted by: admin | 02/06/2011 at 09:08
Love it all…
Posted by: Andre | 02/06/2011 at 16:40
[...] Lea T. walked her first swimwear show ever, and killed it. From posing for the new Blue Man ad campaign to major TV appearances to debuting her breast implants on Terry’s Diary, she was literally [...]
Posted by: 3 Things You Need To Know About The S/S 2012 Shows At Fashion Rio | Made in Brazil | 06/06/2011 at 08:01
[...] You guys might remember Leah T. when she was cast as one of the female models for Givenchy F/W 2010 -2011. Oh and if you missed that then you might have caught Leah on Oprah this year. source [...]
Posted by: Drama Dupree » TRANSSEXUAL SUPER MODEL LEAH T. GETS READY FOR HER FIRST SWIMSUIT CAMPAIGN | 07/06/2011 at 19:27