It is that time of the year again. View Made In Brazil’s list of the best (and the worst) ad campaigns, covers, models, and newcomers of 2012 after the break.
Male model of the year: Alexandre Cunha. Why? He was the Brazilian model who walked the most shows in Milan this year, booked campaigns for Bottega Beneta, A|X Armani Exchange, and Just Cavalli, and closed 2012 as the highest ranked Brazilian on Models.com’s Top 50 Male Models.
Female model of the year: Thairine Garcia. Why? The newcomer kicked off the year with platinum hair on the cover of Harper’s Bazaar Brazil, made her runway debut at the Marc Jacobs fall/winter 2012-13 show in February, booked more ad campaigns than any other girl in Brazil this year, and went on to land the much coveted covers of V Magazine and Vogue Italia. All that and she has just turned 15.
Breakout models: Rodrigo Braga and Daniela Braga. Why? The two of them started the year with appearances in the Givenchy fall/winter 2012-13 shows, landed a spot in the Givenchy ad campaign photographed by Mert Alas and Marcus Piggott, and also booked the label’s spring/ summer 2013 show. Daniela appeared on one of the V Magazine covers styled by Carine Roitfeld, and Rodrigo in one of the covers and in three stories of the fifth issue of Made In Brazil Magazine.
The ones to watch: Lucas Coppini and Rafael Desimon. Why? They are two of my favorite new boys this year, and they are both featured in the new issue of Made In Brazil Magazine. Lucas was a Givenchy exclusive for the spring/summer 2013 men’s show.
Best national covers: Gisele Bündchen by Terry Richardson for the anniversary issue of Harper’s Bazaar Brazil, and Aline Weber by Matthew Brookes for S/N #18. Why? Because they took a chance, and they stand out next to all the other national covers produced this year.
Runner up: ffw Mag! #30 with Costanza Pascolato, Caroline Trentini, and Mariana Weickert by Fabio Bartelt.
Worst national covers: Marina Nery for the first issue of L’Officiel Brazil under its new editorial team, and Aline Weber for August issue L’Officiel Brazil. Why? L’Officiel Brazil relaunched this year, but it was just not a great start, beginning with the cover choices.
Biggest “coincidences” of the year: the covers of the June 2012 issue of Glamour Brazil and the November 2011 issue of French Glamour, and the covers of the December issue of Vogue Brazil and the November issue of US Vogue. Why? Some editors are just lazy.
#fail of the year: the relaunch of Saint Laurent (or Saint Laurent Paris?) under the creative direction of Hedi Slimane. Why? The most poorly handled PR of the year.
Best national ad campaign: Vivara by Mert Alas and Marcus Piggott with art direction by Giovanni Bianco. Why? Great casting, great concept, and solid proof that an amazing team equals amazing results.
Best national menswear ad campaign: Tony Ward by Terry Richardson with art direction by Marcelo Sebá for Sergio K. Why? Tony. Ward.
Best international ad campaign: Givenchy spring/summer 2012 by Mert Alas and Marcus Piggott. Why? Gisele, Mariacarla, a bold new take on surf, and two of the most remarkable collections Riccardo Tisci ever sent out.
Man of the year: Cauã Reymond. Why? A leading role in one of the country’s most watched soap operas ever, a newborn baby girl, tons of paparazzi pictures, and a cover and a twenty-page spread in the fifth issue of Made In Brazil Magazine. We love him for being the first celebrity to pose for our cover and for being the nicest guy to work with.