The Fashion Magazine Covers On
Newsstands In Brazil This Month

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Marcélia Freesz by Bob Wolfenson for Elle Brazil. By far my favorite cover of the magazine since Susana Barbosa took over as editor of the magazine. It is everything a Brazilian fashion cover should be, sexy, colorful, easy, and not over-retouched as so many of Elle Brazil’s covers often are.

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Karlie Kloss by Henrique Gendre for Vogue Brazil. I am not a fan of the art direction as usual, but I do like that it is a more fun and unexpected cover for Brazilian Vogue. Would have loved to see Karlie in a bikini or one-piece instead though.

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Crystal Renn by Dusan Reljin for the second anniversary cover of Harper’s Bazaar Brazil. One of my favorite covers of Bazaar Brazil since it launched two years ago. Love the styling by Victoria Bartlett.

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Actress Taís Araujo by Terry Richardson for L’Officiel Brazil. This may be the most interesting cover so far of L’Officiel Brazil (it looks a lot richer on newsstands with a metallic gold logo), but misspelled words on purpose on the cover are neither hip nor cool.

To end on a positive note, this just may be the month with the best collection of fashion covers so far this year in Brazil, with every single publication stepping up.

 

Karlie Kloss Kicks Off The
Fall/Winter 2014 Shows in São Paulo

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Karlie Kloss kicked off the fall/winter 2014 shows in São Paulo yesterday for the second season in a row, opening for Animale and booked exclusively for the label. The shows this season take place at Villa-Lobos Park until Saturday. Designer Alexandre Herchcovitch will be showing a men’s collection again after a brief hiatus in menswear, and Gisele will be back on the runways as the face of Colcci on Thursday night.

 

Marlon Teixeira And Diogo Castro Gomes
By Bruce Weber For CR Fashion Book #3

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Brazilians Marlon Teixeira and Diogo Castro Gomes in the stunning Bruce Weber story for the third issue of Carine Roitfeld’s CR Fashion Book.

 

Karlie Kloss By Henrique Gendre
For Animale S/S 2014

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My least favorite Animale ad campaign in a long time: not a fan of the styling, of the hair, and of wasting a great model with boring pictures. Personally I believe Animale is due for a big overhaul and a new image more consistent with the collection which is actually in stores.

 

The Spring/Summer 2014 Shows in
São Paulo Are Off To A Mild Start

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São Paulo Fashion Week started on Monday, and so far the main focus of the season hasn’t been the clothes, but the presence of models Karlie Kloss and Lindsey Wixson, both of whom opened and closed fot Animale and Ellus respectively. I am very much in favor of a super model moment, but it is a little sad when a model is given more importance than the actual show she is on, and speaks a lot of the current state of fashion in Brazil.

The changes in the fashion calendar effective last October were made to allow designers more time to work on the collections and on production and deliveries, but on the short term one cannot avoid but to think that the changes backfired. Instead of more evolved collections on the runways in São Paulo this season, what we have as a result is the biggest number of key designers in the history of the event dropping from the line up and skipping this season due to lack of sponsorship or time to finish their collections. Whereas I have never been the biggest fan of designers such as Glória Coelho, Reinaldo Lourenço, André Lima and label Maria Bonita, one cannot deny their importance to Brazilian fashion, and that their absence this season takes a big tow on the event. Their focus is and has always been on maintaining a strong identity and a clear point of view, elements missing from the collections presented so far.

With several international labels already established in Brazil, retailing at price points very similar, if not more enticing, than those of national brands, Brazilian designers need to change their way of thinking and shift their focus to design value rather than show value. Brands need to understand that they are not designing exclusively for editors, photographers, and stylists, but rather for an end client, and that if the design value is there than those clothes will end up having editorial appeal as well. The collections on the runway need to exist and make sense in real life if Brazilian fashion wants to be taken seriously on a more global level, and in order to compete with labels like Lanvin, Prada, Dolce & Gabbana, or Bottega Veneta, which are all now available in Brazilian malls.