Made in Brazil

Made In Brazil features an exclusive backstage look at the João Pimenta spring/summer 2014 show at São Paulo Fashion Week, photographed by João Arraes. View more images after the break.

Models Rafael Desimon, Luis Coppini, Leonard Herzog, Frederico Jobim, and Franklin Rutz in five of my favorite looks from the João Pimenta spring/summer 2014 show yesterday in São Paulo.

After two seasons of struggling to find a common ground between runway and reality, it seems that João Pimenta finally started to better understand who his core customer is, and sent out his most commercial (and also most desirable) collection to date. More polished and sophisticated than in the past couple of seasons, the theatricality of his early shows was completely set aside yesterday to give way to a wide selection of pieces that can be easily incorporated into his customers’ closets. With so many designers in São Paulo showing collections completely unrelated to the merchandise in their stores and several others skipping this season for lack of funding, it was a smart step for João to go in the opposite direction and focus his efforts on the collection instead of the show.

Ford Brazil has released its show package for the second week of fall/winter shows taking place in the country this year in order to accommodate the new fashion calendar effective this month. Considering that there are only four men’s shows in the line up and that some of the boys are currently abroad, unfortunately I doubt that we will be seeing any big names on the runway in São Paulo later this month. View the complete Ford Brazil men’s show package after the break.

Leonard Herzog, one of my favorite new boys from the spring/summer 2013 shows in Brazil, is represented by Ford Models. All pictures by Rogério Potter exclusively for Made In Brazil.