Preview:
The Debut Issue Of Este

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I tend to often complain about the lack of interesting independent projects in Brazil, so it is great to see another one coming to the forefront, especially under the direction of stylist Paulo Martinez, who contributed to several issues of Made In Brazil and held the title of fashion director at ffw mag! at a time when the magazine produced some of the most beautiful (and provocative) editorials shot in Brazil.

Este, in its first issue with a limited run of 300 copies, was developed by Paulo Martinez and Sonny Domingos in partnership with Graziela Peres and Waldick Jatobá. It aims to provide a much needed space for more creativity and freedom in the national market, without the commercial concerns and boundaries of monthly publications. The first issue is about underwear, with collaborations from Cristiano Madureira, Henrique Gendre, Rafael Pavarotti, Gustavo Zylbersztajn, and Nicole Heiniger.

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Photos by Cristiano Madureira.

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Photos by Rafael Pavarotti.

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Photos by Nicole Heiniger. All photos styled by Paulo Martinez.

 

Paulo Martinez And Cristiano Madureira
For L’Officiel Hommes Brazil

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A sneak peak at the editorial photographed by Cristiano Madureira for the latest issue of L’Officiel Hommes Brazil, which was styled entirely by Paulo Martinez.

 

Introducing Dion
At Elian Gallardo

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19-year-old new face Dion styled by Paulo Martinez and photographed by Cristiano Madureira. Dion is represented in São Paulo by Elian Gallardo.

 

Rodrigo Hilbert By Nicole Heiniger
For L’Officiel Hommes Brazil

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Actor and TV host Rodrigo Hilbert styled by Paulo Martinez and photographed by Nicole Heiniger for the cover story of the second issue of L’Officiel Hommes Brazil, art directed by Thiago Batista.

 

Rodrigo Hilbert On The Cover
Of L’Officiel Hommes Brasil

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My second favorite national cover this year (first one is still Rihanna in this month’s Vogue Brazil): actor Rodrigo Hilbert styled by Paulo Martinez and photographed by Nicole Heiniger for the second issue of L’Officiel Hommes Brasil.