Made in Brazil

Made In Brazil features an exclusive backstage look at the João Pimenta spring/summer 2014 show at São Paulo Fashion Week, photographed by João Arraes. View more images after the break.

Models Rafael Desimon, Luis Coppini, Leonard Herzog, Frederico Jobim, and Franklin Rutz in five of my favorite looks from the João Pimenta spring/summer 2014 show yesterday in São Paulo.

After two seasons of struggling to find a common ground between runway and reality, it seems that João Pimenta finally started to better understand who his core customer is, and sent out his most commercial (and also most desirable) collection to date. More polished and sophisticated than in the past couple of seasons, the theatricality of his early shows was completely set aside yesterday to give way to a wide selection of pieces that can be easily incorporated into his customers’ closets. With so many designers in São Paulo showing collections completely unrelated to the merchandise in their stores and several others skipping this season for lack of funding, it was a smart step for João to go in the opposite direction and focus his efforts on the collection instead of the show.

It is that time of the year again. View Made In Brazil’s list of the best (and the worst) ad campaigns, covers, models, and newcomers of 2012 after the break.

For the new issue of S/N, which hits national newsstands in December, fashion editors Flavia Pommianosky and Davi Ramos styled models Tiago Bariqueli, Rafael Desimon, Pedro Nóbrega, Lucas Medeiros, and Bruno Novodvorski, in vintage The Smiths and Morrissey t-shirts collected throughout the years by beauty artist Robert Estevão, who also groomed the boys for the story. The pictures are by Cristiano Madureira.