Ellen Rosa Is The New
Brazilian Girl To Watch


I no longer cover the shows in São Paulo in person for the blog, but I do follow the collections and castings every season, and if there is one new girl who stood out at São Paulo Fashion Week, that girl was definitely Elle Rocha. The 16-year-old newcomer from Belo Horizonte, Minas Gerais, is represented by Mega Model, and booked over twenty shows last week. I wouldn’t be surprised to see her walking for Balmain, Givenchy, or Prada in the near future.


Waleska Gorczevski Is The Girl With
Most Bookings In São Paulo This Season


After a stellar first season in New York and Europe, Waleska Gorczevski walked twenty three shows in São Paulo last week. Brazilian fashion editors should start paying more attention because this girl should have been on the cover of one of the main fashion magazines this month (but then again so should Cris Herrmann).


Backstage At The Spring/Summer
2015 Shows In São Paulo


Franklin Rutz, André Bona, and Max Motta photographed by Henrique Padilha backstage at the shows in Brazil. View more pictures of the boys after the break.


Vitorino Campos F/W 2014

A video of the Vitorino Campos fall/winter 2014 show last week in São Paulo, his strongest collection to date and one of the best shows this season in Brazil.


SPFW F/W 2014:
The Models Of The Season


The fall/winter 2014 shows in São Paulo wrapped on Friday, and it was a good season for new faces since the girls who made a big splash in New York and Europe were either completely absent or booked exclusively for a single show. Waleska Gorczevski, represented by KeeMod, booked the most shows this season, her first, walking for a total of nineteen labels out of the twenty seven in the official line up. She is one of my favorite new Brazilian girls, along with Carolinne Prates, represented by 40 Graus in Rio. With no representation in São Paulo, Carolinne booked less shows than most newcomers, but she did book all the right ones, and I would certainly keep an eye on her. She reminds me of girls from a different Brazilian generation like Caroline Ribeiro and Fernanda Tavares who can easily transition from high fashion to commercial.

On the meanswear side, Rafael Desimon had a great second season, now sporting a little facial hair. Nothing I like more than a male model who is up for changing his look, which is just another reason why he is one of my favorite Brazilian boys right now.

Overall there was less ethnic diversity on the runway this season compared to the spring/summer shows earlier this year, perhaps because girls like Laís Ribeiro, Daniela Braga, Daiane Sodré and Mariana Santana were absent. A few brands did not even commit to the 10% of ethnic models recommended by the event’s direction since 2009, while designers such as Pedro Lourenço and Glória Coelho completely ignored the recommendation and did not book a single black model for their shows this season.