The fall/winter 2014 shows in São Paulo wrapped on Friday, and it was a good season for new faces since the girls who made a big splash in New York and Europe were either completely absent or booked exclusively for a single show. Waleska Gorczevski, represented by KeeMod, booked the most shows this season, her first, walking for a total of nineteen labels out of the twenty seven in the official line up. She is one of my favorite new Brazilian girls, along with Carolinne Prates, represented by 40 Graus in Rio. With no representation in São Paulo, Carolinne booked less shows than most newcomers, but she did book all the right ones, and I would certainly keep an eye on her. She reminds me of girls from a different Brazilian generation like Caroline Ribeiro and Fernanda Tavares who can easily transition from high fashion to commercial.
On the meanswear side, Rafael Desimon had a great second season, now sporting a little facial hair. Nothing I like more than a male model who is up for changing his look, which is just another reason why he is one of my favorite Brazilian boys right now.
Overall there was less ethnic diversity on the runway this season compared to the spring/summer shows earlier this year, perhaps because girls like Laís Ribeiro, Daniela Braga, Daiane Sodré and Mariana Santana were absent. A few brands did not even commit to the 10% of ethnic models recommended by the event’s direction since 2009, while designers such as Pedro Lourenço and Glória Coelho completely ignored the recommendation and did not book a single black model for their shows this season.